F R E E    R E P O R T

Cybersecurity:

Every business’s non-negotiable

Vulnerabilities
around every corner
Spending across security segments continues to grow. More often than not, protection starts in the IT channel. Are you maximizing this opportunity?

While organizations want to take advantage of the power of AI, they also need to proceed with caution around security threats — like deepfakes, phishing and autonomous malware — which have gotten smarter and more sophisticated. Meanwhile, there is a noticeable lack of cybersecurity talent available to combat the increasingly volatile threat environment.
14%
Of organizations have the necessary skilled talent to meet cybersecurity objectives of the business, according to the World Economic Forum.
Where is all the cybersecurity talent?
61%
US, India, UK, France and Canada
39%
Rest of the world
CBRE, Cybersecurity: Global Talent Spotlight, 2024 
The global cost of damages due to cybercrime are astronomical
Costs go beyond direct financial loss alone to include factors like business and productivity downtime, reputational damage, and geopolitical attacks.

Cybersecurity is a non-negotiable and strategies around protecting the business need to be continuously reevaluated and adjusted to meet the demands of the moment.

Staying ahead of attacks is an arms race — and preserving the organization’s security posture is a shared responsibility. Your customers need guidance and expertise that is continuously honed to ensure security strategies align to the threats of the moment. 
Protection starts in the channel (more often than not)
The IT channel plays a tremendous role on the overall global cybersecurity market
92% of the spending expected to involve channel partners, according to Omdia
Cybersecurity is resilient to change, and customers are continuing to invest
How can you capitalize on this huge opportunity?

Check out this Opportunity Watch report for recent data and insights on the cybersecurity landscape and ways you can be a consultative advisor for your customers.

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